There’s More Room For Big Gifts In 2021 | Non-Profit Times | by: Richard H. Levey | April 6, 2021 |

Major donor giving jumped by 21% between 2019 and 2020, according to the Major Donor Generosity Report from Atlanta-based donor #fundraising consultancy Westfall Gold. That’s not a ceiling. The report’s authors believe there are more potential major contributors within #nonprofits’ donor files.

The jump in major #donations was spurred, in part, by a robust stock market and strength in certain sectors of the U.S. economy despite higher #unemployment and slowdowns due to the #coronavirus #pandemic. At #fundraising events tracked by Westfall Gold, average major #gift amounts jumped from $132,975 in 2019 to $162,437 in 2020.

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