Familiarity Breeds Crowdfunding Donations

The NonProfit Times | News | April 13, 2021

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Crowdfunding and social media donors are more likely to give to family members or a friend than a stranger but when asked specifically about giving generally during the pandemic, they were slightly more likely to give to strangers.

More than half of crowdfunding or social media donors (52.5%) contribute to a family member or close friend compared with  nearly one-third (29.3%) who contribute to a stranger. When asked specifically about giving generally during the COVID-19 pandemic, 38.5% of all donors said they gave to strangers and 47.2% of donors who typically contribute to crowdfunding campaigns gave to strangers.
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The statistics come from a new study, Charitable Crowdfunding: Who Gives, to What, and Why?, by Indiana University Lilly Family School of Philanthropy at IUPUI. The report uses data from a survey of U.S. households conducted during September 2020. The sample of 1,535 adults was weighted to ensure results are representative of the general population. The study was conducted with support from Facebook.

​Read More
- Charitable Crowdfunding: Who Gives, to What, and Why?
- Complete 24-page report can be accessed here.

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